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There was an interesting article on cnet.com the other day ranking the automakers as far as how innovative they are. At the top of the charts was BMW followed by Toyota and Honda respectively. So does this mean that the BMW parts that I am getting are the best of the best? Well yes and no. This is because the fact is that the innovation is based on criteria that basically relates to how open the brand is to trying out new things, whether they work or not. It is also based on the implementation of those innovations and also their willingness to share the rewards. So it all comes down to how much money both they and the investors can make. No matter how good or bad the innovative car parts are, if both parties are even willing to try it and share the rewards, then they are deemed most innovative. That seems a little backward to me as both Honda and Toyota have firmly rooted themselves in green technology that everyone wants and have made it work. BMW must be more willing to try new things like the hydrogen powered 7 Series, and share the money that comes from it, even though they know it will never make the road. Well, whatever. I know that I can’t speak for any of the car makers out there, but wouldn’t it make more sense to name an automaker innovative if they at least put that technology to use like Toyota and Honda? I guess not according to J.D Power and Associates. Now if any of them could figure out a way to make spoilers more stylish while providing better downforce levels, we would all come out as winners.
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